The digital commerce landscape in India has transformed dramatically over the past few years. Consumers now expect seamless shopping experiences across online marketplaces, brand websites, and quick commerce platforms. For businesses, this presents incredible opportunities—but also new challenges. M

The internet is changing fast, and so is the way people search for information. Traditional search engines like Google remain important, but AI-powered platforms such as ChatGPT, Google AI Overviews, and Bing Copilot are now becoming major sources of recommendations, business discovery, and service